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Contents

Wix vs Shopify: Which Is The #1 eCommerce Platform?

2020 December 9th

If you are looking to make your own online store, Wix vs Shopify is the question that most definitely should have popped into your mind.

Both of those options are incredibly popular and well worth your time.

Shopify is the best-known option for people looking to turn their businesses into thriving online stores. On the other hand, Wix is an exceptionally popular website builder – known for its design first and eCommerce features second. It’s very often the first ever option people pick to make beautiful, simple websites.

However, both of those companies are easily capable of providing its users with a ready-made website with an online store. So – which one of the two is the better eCommerce option for you?

We compare all the two platforms have to offer in this Wix vs Shopify head-on review. So look at how it went!

What is Wix?

Wix is a website-building platform with more than 110 million users from across the world. The solution is completely free to get started with and allows you to create everything from a personal blog to a portfolio website, or even an online store.

While not directly focused on eCommerce, Wix now has a built-in inventory management system and a choice of 17 payment gateways. Furthermore, Wix has a comprehensive app store which allows you to better personalize your site. You can even add discounts and coupons to your individual products.

Touting over 68 million subscribers, Wix has become a top predator against competitors, bulldozing its way through the cybersphere with pristine, eye-catching template pages and easy-to-use customer interface.

Now, Wix has set its sights on the territory of another big company, named Shopify.

What is Shopify?

Shopify is an all-in-one eCommerce solution designed specifically to sell products and services online. The popular online store builder allows you to add an unlimited number of products to your shop while also giving you the chance to manage your inventory, all from one dashboard.

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With Shopify, you can choose from more than 70 payment gateways as well as add discounts to individual products. Shopify also has its own targeted eCommerce app store so you can customize every aspect of your shop.

Shopify is the leader of the eCommerce sector, working not only with beginner entrepreneurs but also collaborating together with huge online brands and even genuine brick-and-mortar stores.

When it comes to eCommerce solutions, Shopify is an option on nearly everyone’s lips. And yet – Wix is a genuine challenger aiming to take over a lot of Shopify’s market.

Wix vs Shopify: comparing the two giants

While using one’s Wix page for selling goods may seem like an efficient re-purposing of an existing website, it does raise the question: Are Wix pages fit for the consumption of online shoppers, or should those with Wix sites defer over to a more traditionally eCommerce-oriented platform like Shopify when starting an online store?

After all, in our blog post about the best Shopify alternatives we didn’t mention Wix – simply because we didn’t consider it as a fully-fledged eCommerce platform.

Maybe we were wrong not to include it? We will explore how the two platforms differ and get to the bottom of the question – who wins in the online retail battle of Wix vs Shopify and is the former one worth it?

Wix vs Shopify pricing: Wix is cheaper

Wix has 3 eCommerce plans with the pricing starting at $23/month while Shopify cheapest plan costs $29/month. This makes Wix way cheaper, especially when you consider that it does not charge any 3rd party commissions as does Shopify.

But if you already have a website, you can choose Shopify Lite plan for $9/month. It does not allow to create a website, but you’ll be able to add “Buy Button” to an already existing one.

Pricing Storage Credit Card Rates 3rd Party Commisions
Wix Business Basic $23/month 20GB 2.9% + $0.3
Wix Business Unlimited $27/month 35GB 2.9% + $0.3
Wix Business VIP $49/month 50GB 2.9% + $0.3
Shopify Lite $9/month N/A 2.9% + $0.3 2%
Basic Shopify $29/month Unlimited 2.9% + $0.3 2%
Shopify $79/month Unlimited 2.6% + $0.3 1%
Shopify Advanced $299/month Unlimited 2.4% + $0.3 0.5%

Overall, Wix plans are cheaper than Shopify. However, with Wix, you have less storage space availability. Also, with more expensive plans, Shopify charges less for credit card transactions. On the other hand, you’ll have to pay more with Shopify for 3rd party payment transaction providers.

You should also take into consideration, that Shopify Lite does not include a website, rather than just a button to add to your blog or social media and take payments.

It seems that in terms of pricing, Wix wins with ease. Even the most expensive Wix plan is still cheaper than the 2nd tier Shopify plan.

On the other hand, Wix is seriously limited in terms of data allowances. So while its an affordable choice for a small online store, Shopify can handle large eCommerce better.

Also, both of the platforms have custom plans for enterprises. In this case, Shopify wins – it’s enterprise plan costs $299/month, while Wix enterprise option costs from $500/month.

But after all, everything comes to the features each company can offer.

Wix vs Shopify: eCommerce features comparison

When you compare Wix vs Shopify in terms of eCommerce features, you’ll see that Shopify has a lot more eCommerce tools already built-in. However, Wix has an App Market where you’ll find apps that will match Shopify functionality. Plus, you’ll be able to choose from multiple different ones.

Wix eCommerce features

Wix made it easy to make your website into an online store. You’ll find everything you need for your online shop in the Wix App Market.

  • Wix Stores for creating and managing an online store. It includes unlimited products, payment options, integrated email marketing, shipping options, etc.
  • 3rd party payment getaways like PayPal, Stripe, or Square.
  • Site Search so visitors can easily find what they are looking for.
  • Social Media feeds to showcase your photos.
  • Ebay, Amazon, eBay integrations.
  • Coupon integrations so you can sell more by providing discounts to the visitors.
  • Wix contacts, which allow owners to keep all of their relevant contacts in one place.
  • A Wix blog, that allows shopkeepers to connect with their customers in a more organic way.

Wix also has SEO tool integrations, so you can add meta tags and descriptions for products, which makes them easier to appear in search engine result lists.

Shopify eCommerce features

Shopify is a clear winner when comparing eCommerce features. It is designed for the creation of online stores and has everything you need built-in.

In the dashboard of Shopify management panel, you’ll find:

  • Integrated online sales channels like Facebook or Pinterest.
  • Manual order creation in case you took an order on the phone or email.
  • Discount codes integration.
  • Abandoned cart recovery so you can increase your conversions.
  • Shipping integration with USPS, UPS, and DHL.
  • Shopify POS app so you can sell not only online, but in person as well.
  • Integrated SEO tools for creating meta tags, titles, and descriptions easily.

You’ll also find a bunch of plugins in the Shopify’s own App Store. There are plug-ins for email marketing, dropshipping, forums, blogs, product reviews, site search, SEO, shipping, etc. So even if the built-in tools are enough, you’ll have a bunch of other options too.

All things considered, Shopify has way more tools than Wix in terms of eCommerce.

Wix vs Shopify website builder: Wix shows the way

Compare Shopify vs Wix in terms of website building experience and one thing becomes crystal clear – Wix knows how to make things convenient. Convenience was the cornerstone of its business model from the start.

As Wix evolves into an eCommerce-friendly platform, all signs point to additional commitment to ease of use. Wix is familiar with developing website builders that make designing your own site easier than playing with Lego!

First of all, it has Wix ADI – Wix Artificial Desing intelligence which will build a site for you. Just answer a few questions. Wix ADI is even capable of matching the color scheme to your logo. A really impressive tool.

Here’s my website created with Wix ADI:

Of course, you can also choose to build a website in a traditional Wix way – with the drag-and-drop editor.

First, you’ll need to choose one of the hundreds of Wix templates. Next, the process is easy – simply drag and drop each element you need and they will attach themselves to the web page.

For customization, Wix has many features:

  • Animations, video backgrounds, and scroll effects for one-of-the-kind designs (Wix even has parallax).
  • Over 100 fonts and you can upload your own.
  • Media galleries for showcasing products.
  • Adjusting color palettes.
  • Corvid code editor for CSS.
  • Bunch of other tools for customization in the App Market.

Shopify also has a powerful website builder. However, it offers way fewer tools than Wix.

First of all, you’ll need to design the website yourself by using one of the 70 templates. You’ll be able to use live editor, as well as edit HTML and CSS.

In Shopify website editor, you’ll find:

  • 100+ fonts to match your style.
  • Flexible color palette options according to your theme.
  • Customizable sections for each page.

In the end, Shopify is not a website builder – it has fewer features for making a unique website. At the same time, Wix originally is a website builder and eCommerce is just the added feature.

Wix vs Shopify design templates: Wix is stunning

Wix has over 500 templates, 86 of which are designed for online stores. Shopify has fewer – around 70 templates that include both free and premium options.

All of Wix templates are free with business plans. At the same time, Shopify has only 10 free templates. The pricing for others ranges from $140 to $180. And that’s pretty expensive!

Also, all of the Wix templates are responsive, making them look good on any device. This helps you sell better as well, as users tend to use not only desktop but mobile devices for online shopping too.

It’s really easy to choose a Wix template as well. It has put all of them in 11 different categories – ranging from fashion and home decor themes to food and animals.

Shopify, on the other hand, designed all of its templates to fit each business needs. It only has different categories according to the size of your store – single product or small/medium/large catalogs. You can also choose a layout style – whether it’s a grid, collage, or a row.

But there’s one thing more important than the others.

Wix is leading the whole website builder industry with its top-notch award-winning designs. The company has an in-house team that makes sure to add new templates constantly and make them look best. That includes impressive visuals and effects, as well as highly customizable designs.

Shopify is focusing on eCommerce features rather than designs. It has time-proofed themes that help its clients sell and look great. But in terms of features, the templates are still lacking. And they are expensive as well.

Wix is a clear winner here.

Wix vs Shopify customer support: Shopify is better

Shopify has 24/7 support with way more options. You can contact Shopify via email, phone, or live chat. Wix only has email and call-back support for English working 24/7. For other languages, call-back support is limited to working days only.

Fortunately, Wix is improving and planning to introduce live chat support – the beta version is being tested with random users.

Both of the platforms also have extensive knowledgebases and prefer you use them first, before contacting the support. And in both cases, reaching the “Contact support” window is tricky.

In both Wix and Shopify, you’ll first have to search through the knowledgebases. Only then, if the answer you find is not thorough enough, you’ll be able to contact the support.

To be honest, that’s a good practice. Especially when you consider the fact, that the companies have invested in creating extensive, highly educational, and useful knowledgebases.

But still, with more support options, Shopify wins this one.

Wix vs Shopify performance: Shopify is faster

Wix claims that its uptime is constantly 99.8% while Shopify offers a way better guarantee – 99.98%.

So for our Wix vs Shopify comparison, we tested the uptime and performance of both companies. And Shopify was faster.

Shopify kept 100% uptime during the month of your testing. Also, on a regular day, it averages at 161ms server response time. And that is an impressive result – faster than the eyeblink (200ms).

Wix also kept 100% which is great, considering its 99.8% uptime guarantee which can lead to almost 3 minutes of downtime every day!

The server response time was also great, yet not as impressive like Shopify’s – 254ms.

Shopify wins this one, but only by a fraction. It offers better uptime guarantee than Wix and has slightly better server performance.

Wix vs Shopify user base: Wix is a website builder giant

Both of these companies are serious competitors – fighting with one another for every user that comes their way.

Looking at the latest financial results, it may become clear that in Wix vs Shopify, the former is clearly winning – at least one side of the battle.

Despite having a free plan which gives a certain number of features, Wix still has a significantly greater amount of paying customers.

Comparing its numbers from Q1 2020 and Shopify’s from Q4 2020, there’s a massive difference.

That’s around 3.5 million for Wix and 600,000 for Shopify! So, the people have already voted with their wallets.

Wix vs Shopify revenues: Shopify dominates eCommerce

On the other hand, Shopify dominates paid eCommerce market share, being the number 1 platform. And it does earn a lot from it.

In Wix vs Shopify, Shopify makes a lot more money! To be exact, in Q1 of 2020, Shopify made $214.3 million compared to Wix’s $137.8 million.

So while Wix has way more users (offering both website builder and eCommerce features), Shopify aims at better-paying customers.

And I’m not surprised why.

First of all, Shopify has many enterprises as customers, paying huge monthly fees. Also, it earns from commissions if online stores use 3rd party provider payment gateways.

Wix pros

  • A huge choice of beautiful, responsive, and eCommerce-designed templates.
  • Great server response time.
  • Powerful design and SEO tools.

Wix cons

  • Questionable uptime guarantee.
  • Several limitations for bigger online stores – might not be best for enterprises.
  • Price-value rate might not meet the expectations.

While Wix looks great, especially for beginners, you should also consider Shopify. Take a look at the strengths and weaknesses of the platform.

Shopify pros

  • Has all essential features built-in and the platform is designed for online store management.
  • Allows selling in-person with the integrated Shopify POS app.
  • Provides excellent performance and great uptime guarantee.

Shopify cons

  • Can get pricey with more expensive plans, premium templates, and App Store add-ons.
  • Limited choice of free templates and premium templates are expensive
  • Has only basic SEO integrations

Wix vs Shopify – the Verdict

While Shopify wins by a broad margin thanks to the seemingly limitless array of features, manicured inventory management, and overall suitability, high prices might scare off many smaller businesses. Wix, on the other hand, offers lower prices and is better for smaller stores.

Since Wix is a big company, you can expect it to become even better. Wix is less powerful, but it’s steadily improving and less expensive.

By comparison, Shopify has everything you need tailored for online stores – but it has a pretty high price for it.

Wix is still very, very interesting – as a website builder. It has beautiful templates and overall, is a more sensible choice for people who prioritize website building capabilities over more powerful eCommerce.

If you compared Wix vs Shopify looking to add some merchandise to your blog, Wix is an obvious choice. But if you are planning to build a successful online store, Shopify beats Wix.

Wix and Shopify alternatives

Both Wix and Shopify are great – if you’re willing to pay. However, there are cheaper (or simply better) alternatives for different users.

Whether you already have a WordPress website, don’t want to spend as much as Wix and Shopify are asking, or you simply don’t like the two – here are our suggestions for your online store:

1. BigCommerce

BigCommerce is paid eCommerce platform used by such companies like Ben & Jerrys, Gillette, and Toyota. So you can guess – BigComerce is targeting enterprises.

BigCommerce features basically the same, if not better, functionality like Shopify. Though the pricing is higher, starting at $29.95/month. On the other hand, you don’t need to pay any transaction fees with BigCommerce and it’s designed to be user-friendly all the way.

2.Weebly

Weebly is another website builder just like Wix that’s lately been focusing on introducing more and more premium eCommerce features. Still, not quite the most popular online store solution, Weebly introduced some great tools: not only basic eCommerce features but also product photoshoot services, marketing, and powerful SEO tools.

With the starting price of $12/month, Weebly is one of the cheapest eCommerce solutions that also combine powerful website builder features.

3. Magento

Magento is a powerful eCommerce platform which you can install completely for free on your hosting account. Just like with Shopify, you get a huge list of built-in tools – integrated payment and shipping methods, site search, mobile optimization, worldwide selling, etc.

The downside of Magento is that it’s a more complex platform. It means you’ll have to have some coding skills to build a functional store. But still, Magento is one of the most powerful solutions that will work best for large or complex online stores.

4. WooCommerce

WooCommerce is an open-source eCommerce platform working on WordPress. It’s one of the easiest ways to turn your WordPress site into a fully-equipped online store. WooCommerce has everything you might need – shipping and payment options, themes, website editor, as well as a bunch of plugins for even more functionality.

WordPress powered eCommerce is often a choice by both beginners and professionals. It is relatively easy to use and can be enhanced to fit even large enterprises.

5. Volusion

Volusion is another inexpensive eCommerce platform with drag-and-drop editor functionality. It offers 11 free themes, all the basic eCommerce tools for shipping and payments, as well as exceptional customer support.

With the starting price of $29/month, Volusion is one of the best options for beginners. Not only website and eCommerce management is straight-forward, but you’ll also have a friendly and responsive support team ready to help.

Wix vs Shopify FAQs

In this part of Wix vs Shopify comparison, we’ll answer all the questions you might have before choosing the one.

Does Wix own your content?

Neither Wix nor Shopify owns your content – that is your intellectual property.

Wix states, that the owner of its premium sites is the person or entity that owns the domain name registered and connected to Wix. If you purchase a domain from Wix, it will still be yours – Wix takes your personal details and registers you as the owner.

Do Wix and Shopify handle taxes?

Both of the companies can handle taxes, but Shopify has a better infrastructure for that.

With Wix, you can connect Avalara, a tax automation software. However, it not available for every user and Wix does not state who can use it. Therefore, you may need to set up taxes manually for which Wix has “Store Tax” settings.

In Shopify, all users can use either automated or manual sales tax

settings. You can setup taxes for each country and state, as well as add the exclusions. Shopify Plus users can also use Avalara software.

Can I dropship with Wix?

It is possible to add certain 3rd party apps from the Wix App Market to add dropshipping functionality to your store. However, Wix itself does not support such feature yet and is only planning to introduce dropshipping, if enough requests from users are made.

On the other hand, Shopify has a fully working drop shipping platform, Oberlo, as well as many different options for suppliers and shipping. So if you want to start your own dropshipping business, Shopify is a better choice. At least for now.

Can I blog on Shopify?

You definitely can have your blog on Shopify, similarly as on Wix.

Though Shopify blogs are not as functional as Wix, for most online store users, they will be more than enough. Blog functionality is built-in in Shopify, so you’ll only need to activate it from the online store control panel.

And if you’re not sure if you want to blog, we can say, that you definitely should – it helps to build communities, engagements, as well as helps you market the products.

Do Wix and Shopify have multiple-languages integration?

Wix is multilingual and currently supports 90 languages. The solution is built-in and really easy to use. From the settings, you can simply add Wix Multilingual and go with it.

Currently, built-in translator and third-party software are unavailable, but you can vote on it.

Shopify also supports multilingual sites but is more limited. It has 50+ store check-out languages, but to translate the whole site, you’ll need to find a solution in the App Store which can be both free and paid. While with Wix, it’s a free service for everyone.

Which one is cheaper, Wix or Shopify?

Depending on your needs, either Wix or Shopify can be the cheaper option.

Shopify has its Lite plan for $9/mo which does not allow you to create a website but rather add “Buy Button” anywhere with integrated payment and shipping options. However, if you need a website, the starting plan of Wix is cheaper – $23/mo in comparison to Shopify $29/mo.

But when it comes to more advanced plans, Shopify is cheaper.

Which platform is better for SEO, Wix or Shopify?

Wix and Shopify both allow you to add meta titles, tags, descriptions and URL slugs. Also, you’ll find SEO apps in both App Stores.

However, Wix has one more integration that Shopify lacks – keyword support. It will suggest what keywords you should be using to achieve the best results.

Which one should I choose, Wix or Shopify?

For small online stores and blogs, we would really recommend Wix. It has all the needed eCommerce functions and even more. It will allow you to easily create a website or online store. And as we found out, you can create a Wix website in less than 5 minutes.

If you are looking to conquer one of the eCommerce markets, Shopify is an obvious choice. It is simply designed for building online stores and has enough tools even for the biggest players in the industry.

Written by Paul Mahony

Paul Mahony Paul Mahony

Paul joined the Hosting.Review team right from the start as a content writer and marketer. He was the person responsible for establishing a trademark for in-depth web hosting evaluation and superb review articles. Before joining Hosting.Review, Paul was working on various projects as a freelancer. Paul spends his free time reading fantasy books and graphic novels.

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User comments

David

I have tried both platforms for E commerce store.i have also transferred a Wix store to Shopify it is like comparing Fiat car to Lamborghini. Wix is meant for small. Read more

I have tried both platforms for E commerce store.i have also transferred a Wix store to Shopify it is like comparing Fiat car to Lamborghini. Wix is meant for small personal sites in this field it is great platform .for E commerce it is not suitable at all not for small and off course not for large stores for example theirs store product widgets is old application very slow it takes tens of seconds to upload . if you ad some widgets to one page .you gonna loose all your visitors because of slow page upload. Shopify is specified as online store platform – for small stores you can use the 29$ plan with few apps you wont get 50$ monthly payment. i have build a bilingual store with hebrew and it cost me 7$ more . i used an App for that. in fact you can find there any app you can ask for . in one of ours stores we synchronized the business ERP to the store for quantities prices etc . it works great . my conclusion as WIX site builder and shopify store builder . use each one for its main purpose.

Wix Stores Review

The Bottom Line

Wix Stores has a smooth offering that’s strongly geared toward beginners who just want to get off the ground quickly. More advanced users or those who need more in-depth customizability, however, will need to look elsewhere.

Easy to use and understand.

Heavy customization options.

Supports POS systems.

Zero transaction fees.

Only supports 20 GB of storage.

Free trial doesn’t let you sell.

Wix Stores (which begins at $17 per month) is a solid e-commerce platform. It combines web hosting with site creation tools to allow you to build a full e-commerce website that looks and feels professional, and do it quickly. In no time, you’ll be customizing your e-commerce website the way you want, with no coding knowledge required. It may not stack up when compared to more customizable platforms, such as our Editors’ Choice picks PinnacleCart and Shopify, but Wix Stores is still a strong offering and well geared toward beginners and small businesses.

Pricing and Plans

Wix Stores offers more affordable plans that don’t include e-commerce elements, but for the sake of this review, I’ll focus on the plans that do offer selling options. With the $17 eCommerce plan, you’ll get access to 20 GB of bandwidth, 20 GB of storage, a free domain, no Wix advertising on-site, $300 to spend on ads for platforms such as Bing Ads and Google Adwords, and a form builder that will let you generate leads via sign-up pages. The $25-per-month VIP plan gives you access to unlimited bandwidth, 20 GB of storage, VIP support (priority phone support from Monday through Thursday), and a one-time consultation with a site building expert.

Comparatively, Shopify (9.00 Per Month at Shopify) offers three packages as part of its standard offering: Basic, Professional, and Ultimate. The Basic plan ($29 per month) charges 2.9 percent and 30 cents for every online credit card transaction and 2.7 percent for every in-person transaction. The Professional plan ($79 per month) charges 2.5 percent and 30 cents for every online credit card transaction and 2.4 percent for every in-person transaction. The Unlimited plan ($179 per month) charges 2.25 percent and 30 cents for every online credit card transaction and 2.15 percent for every in-person transaction. With Shopify, you never have to worry about bandwidth or storage limitations, which is helpful for companies that have deep inventory and expect heavy traffic volume.

However, Wix Stores doesn’t charge any transaction fees, which is a nice peace-of-mind offering for new or novice users. In fact, most of the services I reviewed, including 3dcart, PinnacleCart, and Volusion, don’t charge transaction fees. Rather, they offset payment charges to the gateway with which you choose to accept payments. Keep in mind: The companies that don’t charge transaction fees often charge bandwidth fees, which is true of the three previously mentioned companies as well as Wix Stores. Because of this, small companies that don’t expect to have too much traffic should opt for a seller that doesn’t charge per purchase.

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Getting Started

Wix Stores is not only a capable and customizable site builder, it’s also damn fun to use. When you start your account, the software site creation wizard asks which kind of store you’d like to create. I created an “online store,” but I was given the option to choose other kinds of sites, such as a blog or an appointment booker. I chose to have the Wix Artificial Design Intelligence (ADI) create a page for me to test how easy it would be to get started. I chose this option as opposed to starting from scratch using the customizable Wix editor, which is a drag-and-drop tool that’s best reserved for design experts rather than lowly tech journalists.

The wizard asked me what kind of “online store” I wanted to create. I typed in “fishing tackle shop.” Shockingly, this was one of the options. Because I was interested in how deep this rabbit hole might run, I asked Wix Stores how many options are available within the ADI editor. The company told me the wizard contains more than 445 store options, each of which features its own layout. If you choose to build the site on your own, then you’ll get access to more than 500 templates, a drag-and-drop editor, and the ability to adjust things such as alignments, font sizes, and image and tab locations. At any point during your site creation process, you can jump back and forth from ADI editor to custom editor.

For companies that already exist, Wix Stores asks you to enter your website name, address, and phone number. The tool searches the web for your information. It can find and incorporate your social outlets and your images, and then pull this content it into your site editor. Within the step-by-step site design wizard, Wix Stores gives you the option to adds things such as a fan gallery, a donate page, or whatever is pertinent to your kind of business.

Within the ADI editor, I was offered several design themes. Unfortunately, Wix Stores doesn’t immediately let you see how each layout will look on a full screen. Therefore, you’ll have to go with your gut, click on a template, see how it looks on a screen, and then decide if you’d like to go back for another try. Each of the templates produced gorgeous and professional-looking storefronts but I chose “Hi Rise.” You can flip back and forth from theme to theme without having to reconstruct your entire site. However, it would be nice if Wix Stores gave a better presentation of how themes will look prior to making the initial selection.

Once you’ve chosen your theme, popping in images, image galleries, and videos is as easy as picking your site theme. The ADI provides you with a seemingly endless catalog of photos and videos, even out-of-the-box media that you wouldn’t expect to find in a stock collection. I wanted to find video of fish swimming in the ocean to run as background for my store hours page. I was easily able to find and include this element without having to leave the software. Adding products is also a snap. Within five minutes, I had three products listed and I had inserted them into a collection. At any point during the editing and tweaking process, I could have made simple, ADI-based changes or I could have hopped into the customization editor (or the mobile editor) to make more precise changes.

Wix Stores offers tons of strips and banners that you can add and adjust at any time. For example, in about four clicks, you can toss a wintry theme behind your normal site during the holiday season. You can add store elements and sections to the site on any page without needing to change the template. For example, if you have a collection, then you can drag your new arrivals collection onto the home page without shifting the template. You can also add one of the four lightbox templates to promote a specific product on the home page. Lightboxes can be added to every page on the site—something you won’t find in GoDaddy GoCentral Online Store (19.99 Per Month, Billed Annually at GoDaddy) .

Features and Limitations

Once your site is up and running, you can use the Promote tab to create coupons based off of basic templates and conduct basic email marketing. The tool doesn’t offer custom coupons, so you’ll have to settle for four basic options. With Wix Shoutout, the email marketing tool, you can click on a coupon from a list and blast an email to clients within four easy clicks. You can change anything you want within the email via the WYSIWYG email editor. Wix Shoutout is free for three emails per month.

Wix Stores accepts payments via credit cards, PayPal, Square, and Stripe. Wix Stores also accepts point-of-sale (POS) transactions but only via iOS devices. Wix Stores doesn’t offer automated shipping and tax rates, which means you’ll have to set a standard price for both figures and then go back and make adjustments as necessary. If you’re trying to be specific, then US-based users would have to manually enter shipping and tax rates for every state. Wix says most of its users charge a generic tax for all products and then adjust the taxes manually after the fact. Email notifications are built into the package even if you’re not using Shoutout. You’ll be able to see when new products have been purchased. You can also send invoices and request for payment from within the tool’s invoicing system.

Unfortunately, Wix Stores doesn’t offer a free trial. You can build your e-commerce site and have it live online for free without ever spending a dime; however, you won’t be able to sell any products from the site. Wix Stores also doesn’t make its developer application programming interface (API) public, so you won’t be able to create any third-party integrations outside of Wix Stores’ tiny app market, which contains about a dozen tools.

The Bottom Line

Wix Stores isn’t a perfect e-commerce tool. It’s not great for companies with high-capacity storage needs, it’s not great for companies with large software ecosystems that need their e-commerce site to plug and play with a wide variety of tools, and you can’t sample the tool with paying for at least one month upfront.

However, if your main goal is to create a gorgeous site that’s easily edited, up and running in minutes, and doesn’t require an advanced degree from MIT, then Wix Stores is among the best on the market. Wix Stores’ ADI wizard is about as helpful as having someone standing over your shoulder telling you what to do. The software’s wide breadth of templates, themes, and stock media will never leave you in a creative lurch. Whether you’re an e-commerce wizard or a web-building newbie, you’ll love using Wix Stores to sell products.

Wix vs Shopify: Which is the Absolute Best? (March 2020)

If you’re someone who has a wonderful idea for a product to sell online, or your current online (or offline) store could use a stronger presence, you are most likely in the market for a new ecommerce platform. Lucky for you, some high-quality options exist (hence this Wix vs Shopify comparison), allowing for you to play around with each and decide which one is right for you.

Shopify is the clear leader in terms of popularity, but Wix also tends to come up in the conversation, since over 68 million users are utilizing the WIX platform. That’s not to say that all WIX users are selling items online, but it’s worth noting that WIX does indeed provide ecommerce tools that compete with Shopify.

That’s why I’m going to give you an in-depth comparison of Shopify vs WIX, based on items like features, cost, and ease of use. Keep reading to find out whether Shopify or WIX is right for your online store.

Wix vs Shopify: The Main Features

Basic online store functionality

While both Shopify and WIX have some quality basic features, in terms of selling online, Shopify is the clear leader with incredible store management features and super clean product pages.

Inventory management

WIX is quite clean when it comes to inventory management, but Shopify has it all so nicely organized in one area. Access a product creation page, inventory tab and an area for your gift cards right from the same module.

A recent update has made it even easier to find products, with a search bar at the top of the dashboard. You punch in whatever keywords you want (like for a collection, a piece of inventory, customer or discount,) and it delivers the results you need without having to search everywhere.

Coupons and discount codes

Discounts and coupon codes are both included without any extra charge from WIX or Shopify. It’s tough to distinguish between the two since you can specify which products are available for discounts on each platform and there isn’t much work involved for either.

Payment gateway options

Over 70 payment gateways are available through Shopify , including PayPal, Stripe, Authorize.net and PayMill. WIX has improved over the years, but it still doesn’t quite match up with its 17 payment gateways including PayPal, Stripe, Square, Wirecard, Braintree, and Authorize.Net.

Themes and templates

Since Shopify is targeted only towards ecommerce businesses, the themes are all built to cater to you. Shopify themes are also very flexible, since you can hide certain sections within the theme editor without having to remove them, opening up the possibility to customize certain sections without having to duplicate the theme, say, on a staging server.)

Although WIX has quite a few online store themes, the quantity hasn’t quite reached that of Shopify. However, the company is making some rather beautiful online store themes that focus on certain niches like jewelry and furniture.

Apps and add-ons

The WIX app store is packed with cool integrations, but once again, they aren’t all catered towards online stores, so you have to sift through the ones that may be more useful for brick and mortar shops.

Shopify is the way to go if you’re looking for targeted ecommerce apps.

Multilingual capabilities

WIX has a powerful multilingual app which turns your site into any language you want. Shopify struggles in this area, but a few themes are designed to support two languages. WIX is the clear winner here.

SEO tools

SEO settings are built into both WIX and Shopify, so it’s tough to find a winner. Basically, you can let the systems automatically create metadata for you, or you can type it in yourself. Each of these systems ping the search engines when new content is created.

Blogging features

Even though I think Shopify has a cleaner content management area for your blog, both WIX and Shopify have integrated solutions for your blogging needs.

The main benefit to blogging in WIX is that it offers a true drag and drop design area.

Customization capabilities

Shopify has always been friendly to developers who want to get in there and implement their own code. The only problem is that you need to learn Shopify’s Liquid programming language. So, basic HTML and CSS won’t help you here. Most people end up hiring a Liquid developer. WIX, on the other hand, is designed primarily for basic webmasters who don’t have much design experience. This means that the themes are cookie-cutter and you shouldn’t expect much in terms of customization.

WIX, on the other hand, is designed primarily for basic webmasters who don’t have much design experience. This means that the themes are cookie-cutter and you shouldn’t expect anything too advanced in terms of customization.

Wix vs Shopify: Ease of Use

This is where it gets interesting because WIX is absolutely built for non-developers who feel intimidated by messy interfaces and hefty coding responsibilities. WIX provides useful templates, add-ons and a decent drag and drop editor for making your pages look professional without much design experience.

However, part of this “ease of use” section also caters to developers or even people who want at least some sort of customization for their store. Since Shopify is built just for online shops, you can’t beat it in terms of ease of use. Uploading products, managing inventory and handling customers is all rather simple. So although WIX is pretty easy to use, it may be too rudimentary.

Wix vs Shopify: Costs

WIX:

Shopify:

One thing’s for sure, the WIX pricing is more confusing than Shopify. However, that shouldn’t make you rule it out.

Setup Fees

Neither WIX nor Shopify makes you pay any setup fees for your first online store.

Monthly Fees

Although WIX offers yearly plans for decreased pricing, I’m not a huge fan of this since you’re stuck with one platform for some time. Therefore, let’s stick to the monthly fees. It’s impossible to start an online store with WIX unless you opt for the $17 per month eCommerce plan or the $25 per month VIP plan.

The Lite Plan from Shopify is $9 per month, and the Basic plan is $29 per month. I would argue that the Shopify Starter plan is best for those just getting started out, and since the Basic Shopify plan and eCommerce Wix plans have no transaction fees and unlimited products, Shopify has more templates, so it’s a better deal.

However, the $17 WIX Ecommerce plan might serve you well if you’re interested in a full online store (not available in the Shopify Lite Plan) for less than Shopify Basic.

Bandwidth Charges

No bandwidth charges are implemented from either solution.

Transaction Fees

Transaction fees are never charged from WIX or Shopify, but you will have to consider credit card processing fees. Since Shopify has over 70 options to choose from, you should be able to find a better deal with them.

Free Trials

Both WIX and Shopify offer a free 14 days trial , so if you’re still not sure which way to go, I would strongly encourage you to quickly open a free account with both and see which UX you like most.

Wix vs Shopify: The Winner

The WIX Ecommerce plan is a pleasant surprise, but it’s still difficult to recommend it over Shopify since the Shopify brand has been around for so long and they are focused directly on helping online stores. The themes are much better, and it’s rather simple for a first-time developer to make a professional site on the Shopify platform. Not to mention, you don’t save much money by going with WIX.

Let us know in the comments section if you have any questions about this Shopify vs WIX comparison.

Just before you go, you might want to take a look at our Shopify reviews and Shopify Pricing guide.

Btw, I’ve done a video version of the comparison for you in case you want to hear my voice ��

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