Creating Your Own Strategies

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How To Create Your Own Trading Strategies

Learn how to create your own trading strategies. Learn what variables to consider, how to come up with entry criteria, how to determine where to take profits and losses, how to manage risk, and how to assess your strategy for viability.

Creating a trading strategy may seem like a daunting task, but it’s actually quite fun. Creating your own strategies forces you to delve into the charts and really notice small things that may put the edge in your favor. You can, and should, go through this same detailed process with someone else’s strategies as well. My trading courses provide a roadmap for how I navigate the markets. Others can use my roadmap, but they still need to know how to read the roadmap…and that only comes from looking at lots of charts, practicing the strategies, and understanding why things are done in a certain fashion. And we only understand why things are done in a certain fashion if we look at lots of charts with an open and inquisitive attitude.

In university, I discovered that I performed a lot better if I didn’t memorize. Instead, I spent time trying to understanding the underlying principles of what I was learning. For example, let’s say you are taking a math class and there is a big formula you’re learning about. Most people memorize and formula and then hope they can solve for the missing variable when asked.

A far better approach is to understand what all the symbols in the formula mean, how they work together, what it provides us with, and how it can be manipulated in other ways. If you really understand what the formula is telling you, and you can put it into words, you don’t need to memorize the formula because you will always be able to recreate it at any time with your understanding. You will also be able to adapt it to different circumstances (which tests often require you to do), whereas the person who simply memorizes likely won’t be able to to do this as well. The point is, immerse yourself in the process and really understand why a strategy is telling you to buy sell at certain times, and you will be far better off than simply trying to blindly follow rules you don’t understand. This applies whether you are using someone else’s strategy or creating your own.

If you come across a strategy that you like and that “sits well with you,” then incorporate that strategy into your trading plan. I encourage all traders to “personalize” any strategies they use, though. I created all my own strategies, so I believe in them. You may like part of my strategy, but may think certain aspects of it should be altered. By all means do! Take what you like from strategies and leave the rest. Test out better ways of doing things. By making it your own and doing your own research you will start believing in your method. And having confidence in your method is a requirement for successful trading because the market is going to constantly make you second-guess yourself to prompt poor decisions. If you aren’t confident enough to stick with your method, you will fall into these traps. You only gain confidence by putting in lots of effort and seeing that your strategy works.

I have been trading full-time since 2005, and I am still so excited about it that I have to share what I am finding and learning. I spend many hours each week just flipping through charts, noting where I could have done something different to increase profits or reduce risk. Often, these insights don’t reveal much, because over many trades I see that I am doing the right thing by sticking to my current plan. But occasionally there is a revelation, and a new strategy is born. I notice something I didn’t see before, even after all these years. Markets are so dynamic that there are countless ways to make money…which also means there are countless ways to lose it as well.

Creating a trading strategy that makes money is truly a joyous event. Let’s look at how you can start to build your own trading strategies, or find ways to make strategies you are currently using better.

How to Create Strategies

For the purposes of this article, we will focus on finding day trading and swing trading strategies. I typically rely solely on price charts for these styles of trading. Therefore, I tend to start my strategy creation journey by looking at charts. The first question therefore is: What charts do I look at?

  • If day trading. Start out by picking one stock, forex pair, or futures contract you will trade. Once you find a strategy that works in one asset, you will likely be able to adapt it to other markets. For forex traders, stick to the EURUSD or GBPUSD. For futures traders, the S&P 500 Emini (ES) is a good one to start with. The S&P 500 ETF (SPY) is good for stock traders starting out, or check out the Day Trading Stock Picks page for other ideas.
  • If swing trading, trading what is hot is a good place to start. Every week or two look at the top performing stocks (can use Finviz to do this). These are the stocks offering the most potential, so we want to analyze their charts and see how we can exploit the movement. You can also choose to find charts based on some other criteria.

The next step is to look at lots of charts. For day trading, this means looking through the last several months of 1-minute, 5-minute, or any other style of intraday charts. For swing trading, it means looking at how all the top performing stocks have moved over the last year (or whatever group you decide you want to take trades in).

Within those charts, we are looking for any major areas where profit could have been made. I typically start by looking at bigger price moves on the chart. I then consider what was happening on the chart that could have tipped me off to get into that trade. How could I have taken advantage of the big move(s)?

We then look at other charts (or days, if looking for day trading strategies) and see if we can find other moves that look similar (we will!). We are looking for similar conditions, across many charts/days, that resulted in the price making a significant move we could have capitalized on.

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Our major question now becomes, what precipitated the move? We need to look for ways the market alerted us that a bigger move, in a particular direction, was forthcoming.

Here is a sampling of the questions you want to ask yourself in order to start building your strategy.

Is there a chart pattern, a candlestick pattern, a news event, or do moves tend to occur at a certain time of day?

Did the move start before a certain session (NY, London, Tokyo, etc), near the close, mid-day? Is there any relation to an opening or closing market? (See: Forex Market Hours and Hourly Tendencies).

What is the longer-term trend? What is the short-term trend? Is the short-term trend ending and the price is starting to move back in the long-term direction?

How fast and how far are the recent price waves compared to prior price waves?

Looking At How to Enter

Where could I enter? What precise event would have told me NOW is the time to act? I often use consolidation breakouts and engulfing patterns to signal an entry.

How could I have gotten into the trade (market order, limit order, stop order, stop limit order)? Which order type works best for what I am trying to accomplish?

Looking at my answers from above, how could I take advantage of this opportunity in real-time? Was it even possible to get in at a decent price (consider price gaps and volume)?

Does the pattern I am watching give an entry signal such as a breakout of resistance/support/pattern? Does the price tend to wiggle around a certain dollar amount, or for a number of days (on average), before it takes off?

Are there any technical indicators that could aid in filtering out bad signal or confirming good ones?

Does the asset generally stay within a certain price area for the day?

Consider catalysts, like a regular news event, and how it could be exploited for profit. See Non-Farm Payroll (NFP) Forex Strategies.

Considering the Exit

Getting in is one thing. But we also need to think about who we will get out. The exit is very important and deserves as much consideration as the entry.

What market conditions, chart patterns, or price moves are present once the trend/move (that we entered into) has topped or bottomed and is starting to reverse?

How far does the price tend to run before it pulls back? Do I want to get out before the first major pullback, or is it worthwhile to hold through it?

If my entry criteria disappear, can I use that as an exit?

How can I stay in the move to capture the bulk of it, but also not give up too much profit when it reverses?

Not all trades you enter will work out. For the ones that don’t, consider where to place a stop loss so that the risk is capped and won’t significantly hurt the account.

Are there any indicators that aid in this?

Would a trailing stop have allowed me to capture a large profit? If so, what should my trailing stop be?

Would a fixed number profit target work? For example, if risking $100, could a profit target be placed at a profit target yielding $200, $300, etc.?

Does the asset generally stay within a certain percentage move for the day? All assets have average movements per day, so could this be used in determining when to exit? Think Average True Range, daily range, or other volatility statistics.

Money management

Money management helps us determine if a trade is worth taking, how much we are willing to risk, and whether the potential reward warrants taking the risk in the first place.

Based on the entry point and stop loss, what is the risk in dollars based on the position size? The amount lost if the price hits the stop loss should not be more than 2% of total account equity, and should ideally be less than 1%.

What is the potential profit? This is based on the target, or what the typical trailing stop loss produces based on the charts you looked at.

Based on the above two answers, is the trade worth taking? If the risk is too large, or I am getting into moves too late, I need to adjust. If I am giving up too much profit when prices reverse, I need to adjust.

For day trading, profits should be at least 1.5x risk. For swing trading, profits should be 2x risk. Your average, over the many trades you look at, should be above these figures.

Other Considerations

Do the conditions you identified to trigger a trade occur at other times, and not just before large moves? For example, are you going to get a lot of false signals? Whenever your entry criteria occur, you need to count that as a trade. If the entry criteria result in too many trades (mostly losing ones) you need to refine your conditions.

Can you cut down on false signals by only trading a certain time of day, adding indicators, or filtering out certain patterns? Could you only trade in the dominant trend direction? Or only after the price has made a strong reversal?

If you would have lost a lot of money implementing a strategy, that tells you something worthwhile! Doing the opposite of what you set out to do may be a path to profits. I actually love false breakouts and use them to my advantage all the time. If a strategy is losing you money, someone else is making money! Think about what that group of traders is doing!

In short, you want to analyze your charts looking for opportunities. Examine those opportunities and construct how you could turn those opportunities into real money, without exposing yourself to excessive risk.

Testing the Strategy

Once you have an idea that seems to work on the charts you have been looking at, test it more rigorously. See if the strategy works on recent movements (new charts/different days), looking for at least 50 or more “trade signals.” See if the strategy is still capable of producing a profit.

Check for profitability by adding up the wins and losses and getting a net result. Also factor in commission costs. If the strategy continues to work, start trading it in real-time in a demo account (see 5 Step Plan For Forex Trading Success). If you produce a profit in the demo account (using that strategy) over a few months, then consider trading the strategy with real capital. During demo trading, and even once you start live trading, track your trading statistics to gain insight into what is working well and what could be improved.

By Cory Mitchell, CMT

Check out my Forex Trading Strategies Guide for Day and Swing Traders 2.0 eBook.
Over 300 pages, forex basics to get you started, 20+ forex trading strategies, and how to create your trading plan for success. It’s a course to build your skill step-by-step.

11 Steps to Create a Content Marketing Strategy to Grow Your Business

Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs.

It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.

Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.

Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020.

That’s likely why a similar percentage (64%) say that learning how to build a content strategy is one of their greatest educational needs.

If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help.

We’ve successfully used content marketing to grow our own traffic and boost conversions since OptinMonster first launched in 2020, and we want to share with you what we’ve learned along the way.

This guide will walk you through 11 simple steps to developing and executing a content marketing plan that’ll help you grow your business without wasting time and money.

Here are the steps for easy reference:

Step 1. Set Your Mission and Your Goals

A good starting point for your content strategy plan is to set out a content marketing mission statement. This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track.

A content marketing mission statement outlines:

  • Your target audience
  • The content you’ll use to reach them
  • The benefit they’ll get

Here’s an example from’s about page.

It defines the audience (CIOs and business technology executives). It highlights the benefit (insights on career development). And it gives examples of what its content covers (certification, digital transformation, skills development, and hiring practices).

To create a mission for your own business, try this formula:

We provide [target audience] with [type of content] to help them [business goals].

While the mission statement covers what your audience will get from your content marketing strategy, you also need to think about what your business will get from it. That’s where your business goals come in.

Typical goals include:

  • Improving revenue as a result of your content marketing strategy
  • Making more sales and getting more high-quality leads, which will help you meet your revenue goals.
  • Getting more traffic to your site, as the more traffic there is, the greater the possibilities for meeting your other goals.
  • Improving the perception of your business, so you gain influence and authority and are seen as a thought leader.
  • SEO success, which leads to more traffic.
  • Reduced marketing costs, as your content becomes more effective.
  • Social media engagement, which can help with both traffic and authority.

Once you know your goals, it’s time to move to the next step.

Step 2. Establish Your KPIs

The best way to achieve goals is to make them specific and measurable. That means setting key performance indicators (KPIs) for your content marketing strategy.

The KPIs will help you know when you have achieved your goals by providing milestones you can check off. They’ll include what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic and different aspects of digital marketing like email marketing and social media metrics.

Typically, these will have specific numbers attached to them. For example, you might want to:

  • Hit a certain revenue target within the month, quarter, or year.
  • Get more signups for your lead magnet as a sign that you’re getting more high-quality leads
  • Get a certain number of new email subscribers
  • See an increase in site traffic and in engagement with your onsite content
  • Improve the search ranking of some of your key pages to help boost traffic
  • Get a certain number of mentions, shares, and comments for your pillar content
  • Be invited to participate in certain key industry events

You’ll also want to pay attention to marketing expenditure, tracking your spend on different campaigns, and keeping an eye on the cost of acquiring leads and making sales.

Learn more about KPIs for your content marketing strategy in our guide to content marketing ROI.

Step 3. Know Your Audience

As mentioned earlier, for a successful content marketing strategy, you’ll need to be clear about who your audience is so you can create the right content to reach them. There are three actions you need to take.

Collect Demographic Data

The first step is to collect demographics on your visitors, email subscribers, and social media followers.

Web analytics, social media analytics, and email subscriber analytics will give you the data you need on your audience’s:

You’ll also get insight into their key interests. To find this information in Google Analytics, go to Audience » Interests » Overview. You’ll see the market segments your web visitors fit into.

Learn more about using Google Analytics in our in-depth guide.

Social media sites offer similar data. For example, you can get demographic information on your Facebook fans via Facebook Page Insights:

And you can use Twitter analytics to get demographic data on your Twitter followers:

Get Customer Feedback

To learn even more about your target audience, try collecting feedback from your current customers. That’ll give you insights into:

  • How they feel about the content you’re currently producing
  • What their most urgent needs are
  • How you can address their problems with your content

Getting the right customer feedback can help you:

  • Understand your readers’ and subscribers’ priorities
  • Decide on the best places to reach your customers (see step 9)
  • Flesh out your buyer personas, which we’ll talk about next

Create Buyer Personas

When you have demographic data and customer feedback, you can create or flesh out buyer personas. Buyer personas, also known as customer avatars, describe your ideal readers and customers so that you can target content better.

The best customer avatars include information on your customers’ pain points, challenges, sources of information, and behavioral motivators.

When you know all this, you’ll have a better understanding of:

  • The kind of content your audience will respond to
  • How it will help them
  • What will make them care about it

Learn more about customer avatars in our guide to creating buyer personas. It includes templates like this one from Digital Marketer:

Step 4. Assess Your Current Position

Many businesses already have content out there. This will include content that’s on your blog, as well as social media content, podcasts, videos, and so on.

That’s why the next step is to figure out whether that content is helping you to meet your goals.

(If you’re just getting started and have zero content, you can skip to Step 5 – Figure Out the Best Content Channels.)

To do that, you’ll need to carry out a content audit. That means:

  • Logging all the pieces of content, such as blog posts, guest posts, and so on
  • Assessing their usefulness or success
  • Identifying the gaps

You may also want to look at how your content compares with that of your competitors, and see how any new content will fit in the market.

Let’s look at one example of how this would work for your content marketing strategy.

How to Log Your Content

If you want to log all your site or blog content, Screaming Frog is an excellent starting point. It’s a URL crawler that will:

  • List URLs
  • Analyze page titles and descriptions
  • Find duplicate pages
  • Create sitemaps.

The free version crawls up to 500 URLs. SEER Interactive has an excellent, in-depth guide to Screaming Frog. As a bonus, you can also use this tool for competitive research, carrying out the same kind of analysis on your competitors’ content.

You can also log your content with the Content Audit tool from SEMRush. To do this, set up a project and select the section of your site you want to audit, such as your blog. Once you select the URLs, press the Start Content Audit button.

You’ll get a complete analysis of your content, including:

  • Content titles and descriptions
  • Content length
  • Backlinks
  • Social shares

Export the data to create a simple spreadsheet that contains all the URLs.

See How Your Content is Working

Next, it’s time to assess the usefulness of the content. You’ll be looking for metrics like:

  • Whether there are a lot of inbound links to the content
  • What the search engine ranking is for keywords associated with that piece of content
  • If the content is widely shared

You’ll get some of this information from the SEMRush report above but can also find more by using other SEMRush tools, such as the site audit and position tracking tools.

This’ll tell you:

  • Which pieces of content are so effective that you don’t need to change them
  • Which ones need some improvement or updating to meet your goals
  • Which ones need to be removed or replaced

Identify Content Gaps

Finally, work out where there are gaps you can exploit. These might include:

  • Keywords related to your niche that you’re not targeting with your content
  • Questions your target audience is asking that you’re not answering
  • Content that’s starting to rank well but could be improved, say to target Google’s answer boxes. These are the boxes that appear above search results and provide the answers to a specific question.

You can use Ahrefs to carry out a content gap analysis.

To do this, go to Organic search » Content gap. Add the domains for your main competitors under Show keywords that the following rank for. Add your own domain under But the following target does not rank for. Press Show keywords.

You’ll see a list of competitor keywords you can target with your own new content.

You can carry out a similar analysis in SEMRush.

Interested in more tools that can help in this area? Check out our list of the top 25 competitor research tools out there.

Step 5. Figure Out the Best Content Channels

As you work through this process, you’ll start to get a sense of where your audience is hanging out, and where you already have a successful online presence. It’s best to focus on what’s working and expand from there, rather than try to do everything at once.

But to be absolutely sure, you’ll need to take another look web analytics. When you’re in Google Analytics, go to Acquisition » Social » Overview to see the main social networks where your content is being shared. For example, in our screenshot, most of the social activity takes place on YouTube.

You can also use Buzzsumo to find similar data. Go to their Content Analysis tool and type your domain name into the onscreen search box. Press enter and you’ll see charts showing:

  • Shares by network
  • Shares by content type
  • Shares by content length
  • Top content in the past year

You can also refine your search terms for more detail.

With this information, you can easily decide which networks to target to get social media engagement and shares for your content.

Step 6. Decide on Content Types

Next, think about the types of content you need to create. There are some content types that every content marketing strategy will include.

Most successful content marketing strategies rely on having a central core of content published on your own site (or home base) which can then be repurposed and shared on other sites (outposts).

So blog posts are an essential part of your content marketing mix, and they still deliver strong results. Ideally, your blog posts will be actionable, valuable, and shareable, and may include a range of article types.

How to Map Content to Social with Buzzsumo

You can use the Buzzsumo tool mentioned above to map the types of blog posts you want to create to the potential for social shares to boost engagement and reach.

For example, OptinMonster readers really like how-to articles and lists. Click on a content type and a network to see a list of your most shared articles for that metric.

Of course, creating a successful content marketing strategy isn’t just about navel-gazing to get stats on your own site. It’s also about seeing what other successful content is out there that you can use for inspiration. Buzzsumo can help with this, too.

Using the same tool, type your topic into the search box. You’ll see sharing statistics from across the web. For example, one chart suggests that long-form content on content marketing is very popular:

There are also data on the most shared domains publishing on this topic, and the top pieces of content shared relating to it.

Other Buzzsumo features allow you to track backlinks, trending content, and questions people ask, and the standard Buzzsumo search includes sharing data for videos.

Other Content Types

What other content should be included in your content strategy plan? As our own research shows, video marketing should be an essential part of any marketing, as it’s proven to engage your visitors to keep them on-site longer, improve lead generation, and reduce abandonment.

You’ll also want to include other types of visual content to improve engagement.

Consider creating infographics with tools like Piktochart and Canva, and using Canva and similar tools to create customized graphics and memes for social sharing, as Grammarly does.

Other content types to include for improve lead generation include lead magnets like webinars, ebooks, checklists, worksheets, and more.

It’s also worth thinking about podcasting as a content delivery mechanism, as more than 40% of Americans now listen to podcasts. Here’s a list of marketing podcasts for inspiration.

The next step is to figure out what you need to create that content.

Step 7. Identify and Allocate Resources

Now that you know what type of content you’re planning to create, who it’s for, and where you’re planning to share it, it’s important to make sure you have everything you need to deliver on your content marketing strategy. That involves answering questions like:

  • Who’s in charge of producing and maintaining content?
  • What human, physical or digital tools and resources do you need to create the content?
  • What will your publishing workflow look like, including content scheduling?

Let’s look at each of these in more detail.

Who’s in Charge of Content Production?

This question is about allocating roles. You’ll need to think about who’s in overall charge, as well as who is responsible for delivering individual content items.

This will depend on the size of your company and content team, and on whether you’re doing everything in-house, or farming out content production.

One example of how this might look would be:

  • The CEO or chief marketing officer has overall final approval over content and content strategy.
  • Your content marketing manager will be in charge of delivering on your content marketing strategy on a day to day basis and will work with the content team.
  • Individuals will create content, according to their expertise.

What Tools and Resources Do You Need?

Next, figure out how you’re actually going to create the content. Your content producers might include:

  • In-house content creators
  • Specialists in video creation, podcasting, or graphic design
  • Freelancers

One way to find great freelancers quickly is to return to your Buzzsumo search results, and see who’s written the top content. There’s no harm in approaching them to see if they’re willing to contribute to your content team. You can also find great freelance content producers through networks like Contently, NDash, ClearVoice and similar.

You’ll also need equipment for podcasting and creating professional videos, and you’ll need to arrange for hosting on sites like YouTube, Vimeo, Spreaker, and Blubrry.

Check out our list of video marketing tips to get started.

Content Workflow

Next, work out what your content production process is going to be. For example, for a typical blog post, you might have to:

  • Create an outline and have it approved
  • Write the post
  • Create accompanying images
  • Send the post to the editor
  • Make any changes
  • Upload
  • Publish

There’s just one more thing to do before you get started on researching and creating pieces of content: creating a content calendar, so you know what’ll be published when. We’ll look at that in the next step.

Step 8. Create a Content Calendar

As part of your content strategy, you’ll need to know exactly when you want to publish your content on each of the platforms you want to use.

Lack of planning is a key content marketing mistake, so it’s essential to use a content calendar to get all your content scheduled. There are several ways to do this.

For example, you can use Google Calendar and simply put the due dates for each piece of content there. That works pretty well, especially if you’re not publishing a lot of content.

That’s the simplest approach, but if you’re publishing a lot of content, and have to manage a content team and the production workflow you’ve decided on, then you’ll likely want some more features.

Options for managing this include productivity and task management tools like Asana (shown below), or a purpose-built editorial calendar tool like CoSchedule. Both of these will allow you to schedule different parts of the content creation process.

One way to find content to add to the calendar is to do some initial research to find the topics your audience will respond to.

Find the Questions Your Customers Ask

We mentioned earlier the need to create content around what your audience wants. One way to find that out is to use Buzzsumo’s Question Analyzer or Answer the Public.

Type a topic into the Answer the Public search box, and you’ll get a list of questions people have actually searched for on Google.

Pick a question that seems relevant to your audience, decide on the type of content, such as a blog post, and add a title to your calendar. Repeat the process till you have planned out content for the next few months.

Step 9. Create Content

As you’ve seen, there’s a lot of prep work in your content marketing strategy before you actually create a piece of content. But now it’s time to do just that. We’re going to use a blog post as our example, but these tips will work for almost any type of content creation.

With the research you’ve already done, you’ll have an idea of what type of blog post to create. For example, we know that list posts and how-tos are popular with our readers.

Now it’s time to pick a title from the content calendar and start working on it.

Research Your Content

When you’re ready to write, you’ll need to find out :

  • What’s already out there
  • How your new content can add value for your audience

This means doing a Google search, checking out the top content for your topic, and seeing how you can improve on it. That’s called the skyscraper technique.

Original research also does well, so consider this as an option if you’re collecting the right kind of data.

Include keyword research to identify the key terms to use for better SEO and improved search ranking. We cover this process in detail in our keyword research 101 guide.

Create the Content

Finally, start writing or creating your content. At this point, you’ll have to think about how to reflect your brand’s personality in the content you write.

You may want to be super-professional, very casual, or something in between. And you’ll have to manage the balance between showing your expertise and not patronizing your audience. Here’s Sprout Social’s advice on creating consistency with your brand voice, and keep in mind important SEO ranking factors to optimize your content. Take a look at these successful content marketing examples for inspiration.

Step 10. Distribute and Market

The next key part of your content strategy is distribution and marketing. That’s because you won’t get the results you want unless these are handled correctly. For example, you will likely:

  • Set a schedule for sharing your content on social media, both immediately, and through a drip campaign via a tool like Missinglettr.
  • Use email marketing to distribute your content to subscribers.
  • Notify any influencers mentioned in your content to spread the word even wider.

OptinMonster is also a great tool to use for promoting your content, both on your site and via your email newsletter. For example, Olyplant used OptinMonster to increase pageviews by 157%.

  • A wide array of targeting features including page-level targeting, onsite retargeting, and geo-location targeting
  • The ability to grab visitors’ attention with targeted content just before they leave your site with Exit-Intent® Technology
  • Several ways to trigger content marketing campaigns, by referrer, device, activity, and more
  • Integrations with the major email marketing services

You can also use OptinMonster to:

  • Deliver your lead magnet
  • Direct new visitors to the most important parts of your site
  • Engage visitors by showing them new content every time they land on your site

OptinMonster customers have successfully used our marketing campaign software to triple their email lists and to get 3806% more conversions with gated content.

Step 11. Measure Results

Finally, it’s time to assess the success of your content marketing strategy. To do this, you’ll return to those KPIs you set at the start of the content strategy plan, and see what’s changed and whether you’re hitting your targets.

To do this, you can:

  • Check Google Analytics as described above to see how your content is performing
  • Measure social sharing activity via Buzzsumo and other social analytics tools
  • Look at OptinMonster’s conversion analytics dashboard to assess the success of your marketing campaigns

Other tools for tracking content marketing success include Google Alerts and Mention. Both of these will let you see if your content is being mentioned and shared, helping you hit those KPIs for awareness and engagement.

Tools like SEMRush will help you to assess KPIs for the search rank of your content. And you’ll be able to track email signups through the analytics in your email marketing software.

By monitoring your progress, you’ll be able to tweak your content marketing strategy at regular intervals, so it’s always up to date.

That’s it! Now you know how to create a successful content marketing strategy from beginning to end.

Next, check out these digital marketing hacks, our digital marketing best practices, and some great SEO tips to help you make your content even more successful. You may also enjoy our post about how to harness the power of emotional intelligence in marketing!

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And don’t forget to follow us on Twitter and Facebook for even more in-depth guides and resources.

How to create your own trading system

The Internet is full of various trading systems: paid and free. Any trade starts with testing of the trading strategy on a demo account that lasts at least several days to analyze the number of unprofitable trades and the maximum loss. Trading system in the foreign exchange market – is a program, algorithm, based on the indicators of graphic and technical analysis, and is designed to work only with a specific asset in a specific timeframe. Below I will talk about the basic parameters on the basis of which it is possible to develop your own trading system in the currency market.

Creating your own trading system in the currency market

The algorithm for generating trading system in the Forex market is relatively simple: you can create your own strategy roughly in a few hours, but that will be the case for small — tactics should work. Alas, many traders can not choose their optimal strategy for months, and we hope that with this algorithm the task will become a bit easier.

Search patterns, ideas that will generate income

As I mentioned above, the trading system in the foreign exchange market is developed only for a specific task. For example, trading of securities of companies after natural disasters, or trade a liquid currency pair at the opening of the trading session, etc. You should consider the possibility of the float, which directly affects the implementation of the strategy.

The definition of the shell of trading system

Under the shell, I consider the conditions in which the strategy construction will be implemented:

the ratio of risk and profitability;

setting of long or short stop loss;

the principle of strategy operation (for example, levels of support and resistance);

identifying entry points to the market (for example, at the intersection of indicators or simultaneous implementation of specific conditions).

All these things depend on the individual policy of the trader.

Pre-testing of the strategy

It is recommended to use large time frames. Tactics are tested on the the asset, under which it was sharpened, and on other assets to determine how you managed to cope with the task. Fixed amount of profitable and losing trades, and total profit.

If testing was unsuccessful, experiment in other time periods, change the indicators — look for all the possible errors and test the strategy again.

Long testing

Trading system in the Forex market will be successful only if it got real trading examples over a long period, for example – one year. If pre-testing is 30-50 transactions, then a long is a few thousand. I advise you to try to understand the code and to transfer the strategy from a manual test mode in auto.

Evaluation of maximum drawdown

50% is too high level (if the drawdown was more than 50%, the trading system in the foreign exchange market is considered unhealthy), with the loss of 10% makes sense to raise its level, and the level of total income. Optimal level – 25-35%.

Evaluation of the overall costs of the trading system

In practice it turns out that the developed trading system in the Forex market is not suitable for real trading because of its incompatibility with the trading platform or problems with slippage. Rate the profitability of trading strategies based on spread and commissions.

Of course it is only a common algorithm, still it may help. As practice shows, the creation of successful strategies can take from 1 month to 1 year. That is why there are paid strategies that unlike the free show higher yield.

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